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Big Little Moments Celebrity Collaborations- Adrienne Bailon & Lance | Social Strategy
Goal: Brand Awareness
Reviewed content with PR team to ensure copy, content and creative were in line with the brand
Assisted with managing organic and paid social posts to drive brand awareness and traffic to the website
Collaborated with graphic design team to ideate a variety of creative utilizing Lance and Adrienne's content
Managed paid TikTok campaigns utilizing Lance's content to drive traffic
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