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Big Little Moments Social & Influencer Strategy | Modern Moments by Gerber
Goal: Brand Awareness and Traffic to the modern moments by Gerber Childrenswear collection
Managed organic and paid social rollout of the modern moments social launch
Managed influencer collaborations focused on the big little moments campaign including vetting, contracting and negotiating, content approvals, copy editing and content briefs, see #lovemodernmoments
Assisted with the social teasers and approval of content for the celebrity campaigns focused on the big little moments campaign: Lance Bass
View series here
Video credits:
Silas Rowland
Angela Thompson
Amy Cohen
Graphic credits:
Stephanie Waddell
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