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Big Little Moments Social & Influencer Strategy | Modern Moments by Gerber

Goal: Brand Awareness and Traffic to the modern moments by Gerber Childrenswear collection

Managed organic and paid social rollout of the modern moments social launch


Managed influencer collaborations focused on the big little moments campaign including vetting, contracting and negotiating, content approvals, copy editing and content briefs, see #lovemodernmoments


Assisted with the social teasers and approval of content for the celebrity campaigns focused on the big little moments campaign: Lance Bass


View series here





Video credits:

Silas Rowland

Angela Thompson

Amy Cohen


Graphic credits:

Stephanie Waddell

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