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Our Softest Edit Social & Influencer Strategy | Gerber Childrenswear
Goal: Brand Awareness and Sales of 'Our Softest Edit' collection by Gerber Childrenswear
Assisted with managing social content and posts
Managed influencer collaborations to garner awareness and affiliate sales of the collection
Ideate concept for the 'Toddler Talks' video and collaborated with the creative team to execute
Managed VIP influencer brunch that showcased the collection to local SC influencers in real life, see posts below.
Toddler Talks Video Credit:
Silas Rowland- Videographer, Editor
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