Our Softest Edit Social Strategy | Gerber Childrenswear

Goal: Brand Awareness and Sales of 'Our Softest Edit' collection by Gerber Childrenswear

Assisted with managing social content and posts

Managed influencer collaborations to garner awareness and affiliate sales of the collection

Ideate concept for the 'Toddler Talks' video and collaborated with the creative team to execute

Managed VIP influencer brunch that showcased the collection to local influencers in real life